The Ford Figo has been voted this year’s Indian Car Of The Year (ICOTY). The ICOTY is the country’s most coveted award for cars. It is decided jointly by a jury comprising senior journalists from India’s best automobile magazines. This year, the Ford Figo faced tough competition in the form of the Volkswagen Vento sedan. But it won by an impressive margin of 26 points.
The Ford Figo launched in March 2010, was developed in India for Indian roads. The petrol Figo hits 100kmph in 16.79 seconds and the diesel takes 19.3 seconds. Ford showed its understanding of the Indian market by specifying an engine that prioritises economy over performance. Add to that the well designed interiors, small touches like a extra powerful aircon and reasonable pricing, and it’s no surprise that the Figo is doing wonders for Ford in the sales arena. Now it has another feather in its cap, the ICOTY award.
The other cars in contention for this year’s award were the Chevrolet Beat, Maruti Suzuki WagonR, Nissan Micra, Skoda Yeti, Tata Aria and the Volkswagen Polo. The Toyota Etios was not nominated because the ICOTY contenders list closed before the Toyota was launched. It will
be strong contender at the next year’s awards though.
This year’s jury included Bob Rupani and Gautam Sen of Auto India, Aspi Bhathena of Car India, Srinivas Krishnan and Pablo Chaterji of BS Motoring, Girish Karkera and Sriram Satyanarayanan of BBC Top Gear India, Yogendra Pratap and Vikrant Singh of Auto Bild besides Sirish Chandran and Bertrand D’souza of OVERDRIVE. The ICOTY was presented to Ford at a well attended JK Tyre sponsored event in Mumbai in the presence of the who’s-who of the Indian automotive fraternity.
Thursday, December 16, 2010
Ford Figo is the ICOTY
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